A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
When you meet someone that could potentially be a great prospect or connection, do not you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
Special finishes can make your cards stand out. Metallic ink, foil blocking, and spot-UV are special finishes that are perfect for helping your cards stand out in a crowd. These details can maintain a simple, classic look but add a level of elegance and memorability to your business cards.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
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