A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
When you meet someone that could potentially be a great prospect or connection, do not you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Your business card template is designed with a professional layout. An experienced designer has taken this tiny 2 inch by 3.5 inch printable canvas and transformed it into a lead magnet. Every contact detail will be on it is own line, in some cases with icons next to them, or inside boxes. All the design elements will be setup on a grid. This allows someone looking at your business card to see the design as well-organized and find important information quickly. Below are some example of a business card grid.
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