If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
And how do your current business card designs look, is their design still current, or are they starting to look dated? Would you feel excited and proud handing them to a new lead? You want your cards to come across as vibrant, modern, and fresh. They need to represent your brand and business, carry the personality and message of your company, and encourage prospects to connect with you.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
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