Special finishes can make your cards stand out. Metallic ink, foil blocking, and spot-UV are special finishes that are perfect for helping your cards stand out in a crowd. These details can maintain a simple, classic look but add a level of elegance and memorability to your business cards.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Your business card template is designed with a professional layout. An experienced designer has taken this tiny 2 inch by 3.5 inch printable canvas and transformed it into a lead magnet. Every contact detail will be on it is own line, in some cases with icons next to them, or inside boxes. All the design elements will be setup on a grid. This allows someone looking at your business card to see the design as well-organized and find important information quickly. Below are some example of a business card grid.
And how do your current business card designs look, is their design still current, or are they starting to look dated? Would you feel excited and proud handing them to a new lead? You want your cards to come across as vibrant, modern, and fresh. They need to represent your brand and business, carry the personality and message of your company, and encourage prospects to connect with you.